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Apollo.io

Access B2B sales intelligence and lead generation data

What is Apollo.io?​

The Apollo.io node provides access to one of the world's largest B2B databases, enabling automated lead generation, contact enrichment, and sales intelligence gathering. This node supports both people enrichment (enhancing existing contact data) and people search (discovering new prospects) functionalities through Apollo's comprehensive API.

How to use it?​

To effectively utilize the Apollo.io node for B2B data gathering, follow these steps:

  1. Configure API Credentials:

    • Obtain an API key from your Apollo.io account dashboard
    • Store the API key securely using the credentials manager
    • Select "Generic API Key" as the credential type

  2. Select API Operation:

    • Enrich People: Enhance existing contact information with additional data
    • Search People: Discover new prospects based on search criteria

  3. For People Enrichment:

    • Required Inputs: First Name and Last Name are mandatory
    • Optional Inputs: Email, Organization ID, Person ID, or Hashed Email for better matching
    • Personal Emails: Enable "Reveal Personal Emails" to include personal email addresses in results

  4. For People Search:

    • Search Criteria: Use various filters like Person Titles, Locations, Senorities
    • Organization Filters: Filter by Organization Locations and Contact Email Status
    • Keyword Filtering: Apply Filter Keywords for refined results
    • Pagination: Control results with Page and Page Size parameters

  5. Process Results:

    • Connect the Response output to downstream nodes for data processing
    • Results are returned as JSON objects containing enriched contact information
    • Parse and extract relevant fields for your specific use case

Example of usage​

Objective: Enrich a list of sales leads with comprehensive contact and company information.

Setup Steps:

  1. Credentials: Configure Apollo.io API key in credentials manager
  2. API Type: Select "Enrich People" for lead enhancement
  3. Input Data: Connect First Name and Last Name from your lead list
  4. Optional Enhancement: Include Email for better matching accuracy
  5. Personal Emails: Enable if personal contact methods are needed

Business Use Case:

  • Import lead list from CRM or marketing campaigns
  • Process each lead through Apollo.io enrichment
  • Extract enhanced data: job titles, company information, contact details
  • Update CRM with enriched information for better sales targeting
  • Use company data for account-based marketing strategies

Additional information​

API Capabilities:​

People Enrichment Features:

  • Contact information verification and enhancement
  • Job title and role information
  • Company affiliation and details
  • Social media profiles and professional networks
  • Email verification and deliverability scores

People Search Features:

  • Advanced filtering by job titles and seniority levels
  • Geographic location targeting
  • Company size and industry filtering
  • Technology stack and tool usage insights
  • Contact preference and reachability data

Integration Best Practices:​

  • Rate Limiting: Respect Apollo.io API rate limits to avoid service interruptions
  • Data Quality: Use multiple data points for enrichment to improve match accuracy
  • Compliance: Ensure data usage complies with GDPR, CCPA, and other privacy regulations
  • Cost Management: Monitor API usage as Apollo.io charges per enrichment/search

Common Use Cases:​

  • Sales lead qualification and prioritization
  • Account-based marketing campaign targeting
  • Competitive intelligence and market research
  • Contact database cleaning and enhancement
  • Prospecting automation for sales teams

Response Data Structure:​

  • Contact Information: Names, titles, email addresses, phone numbers
  • Company Data: Organization details, size, industry, location
  • Social Profiles: LinkedIn, Twitter, and other professional networks
  • Verification Status: Email deliverability and contact accuracy scores